Marketing Director Nils Thomas2017.09.29. // News

Another market leader opts for classification further success for the classification effort by proficl@ss international e.V.. The Remscheid GEDORE group provides data after BMEcat and proficl@ss from not only one of the world’s largest tool manufacturers, but with more than 3000 Maddock group, the brands include GEDORE, OCHSENKOPF, METEC, KLANN, LoSOMAT and CAROLUS, a market leader in the production link trade again acknowledges the operational and economic advantages of the classification. “We are absolutely convinced of the importance and accuracy of BMEcat and proficl@ss.” Marketing Director Nils Thomas describes the background to the revision in the last few months and extension of the existing catalog and product data. With help of BMEcat – and proficl@ss-Strukturen, we demonstrate not only our ability to innovate and our future, but we are now in able to take care of all of our partners on the State of data quality, but above all the sales work our direct customers to promote.” Background of this statement: product data is not only the pure layout and structure, but also the content description of the product features according to a binding principle designed and delivered, traders know that any revision of the data and each update smoothly and without rework can be applied. It eliminates not only any coordination and inspection expenses thus, traders can save the manufacturer data once provided with a clear conscience in its own databases, especially but autonomously for catalogue production or online platforms they use. The advantage for data suppliers: He not only actively reduces process costs the distributor but provides with the simple data transfer also ensure that its products frequently appear in catalogs.

An investment in proficl@ss thus means actively promoting the own paragraph. Data revision conducted the product information was the basis for that in the GEDORE, group for many years in a media-neutral database was stored. “Using the stored at proficl@ss, and duty” and can “split feature descriptions, this product for product, feature for feature and value for value to the new realities adapted. Supported GEDORE in this project by the Erlanger classification specialists 4 media selling Dehne & Pappas GmbH. With great success: After completion of the work of the data it is now possible to select the product data required by a dealer and send. For companies that are not in a position, to process the BMEcat format, the content is provided just as an Excel file. Choosing which data in which structure is sent, simply via mouse click.

Martin Reinke, President and CEO of proficl@ss international e.V.: We are pleased that the vision of smooth and easy data exchange between manufacturers and retailers will be more and more reality. The GEDORE group shows us, that we are using our imagination and our efforts absolutely on the right track are.”proficl@ss international e.V. is a cross-industry, independent and neutral initiative for the classification of product data. Manufacturers, retailers and associations develop this classification as a common industry standard. Specifically geared towards production link trade in the sectors of construction, building services and industrial supplies, he should ensure that awareness and use of further spread. For this, including seminars, in which merchants like manufacturers are represented the benefits and advantages of the application and pointed out the differences to other standards are used.

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