My China Star

Good though sales may be the result, but when it matters, namely in a recessionary phase, lacking at sufficiently close knowledge of / links to the important customers and industrious competitors have all possibilities. Particularly in the distribution there are many ways that can contribute to a customer loyalty, we have for example a website which draws one’s own possibilities not only striking, but offers to the customers problem solutions, a or several newsletters to targeted information of corresponding groups of customers, CRM systems at any time about the strengths, weaknesses, sales and preferences of individual customers to be informed, and much more. When marketing in all above areas properly so better than currently in many automotive companies, the suddenly ‘ terrified determine that was forgotten also ‘ tighter markets, smaller, ecologically sound and more fuel-efficient cars to focus on, recessive phase are far less can harm the company. Prerequisite is a thorough but, this comprehensive but yet not too detailed analysis of all areas and detailed planning of market potential and one’s own possibilities. More details are on the website, such as for example under the marketing loop ‘ to find. Michael Richter – international marketing and sales consultant – deals for more than 35 years with the strategic marketing planning and marketing of a wide range Capital goods and durable consumer goods on all 5 continents. The resulting knowledge and experience he offers its global customers and making them into marketing and sales successfully – in particular SMEs. He also offers practical support, coaching or business seminars. Address: hauptstrasse 27 88422 Seekirch/Germany Tel. 07582-933371, fax 07582-933372 marketing = = country experiences