Marketing Division2024.07.13. // News

From the gut is our brain built for advertising? Hobbys: Neuromarketing in the AIDA formula is our world full of advertising, because in the meantime have all products in their benefit approached so far, only the type of advertising that makes all the difference. However, the number of advertising messages, in raining down daily on us has adopted a number so large that the consumer no longer sees the forest for the trees. Traps at all costs has become the keyword for the communications industry thus all the more, so extreme now belong to everyday advertising. Recently Leslie Moonves sought to clarify these questions. But like the marketers emphasize again and again: ‘… at the end of the day is what comes out the bottom line!’ Exactly here is still a huge gap exists, however high attention promises not always high profits.

But it is ultimately not just those profits will be used as a benchmark for successful advertising? Recognition but are still used as their yardstick to verify the impact of such How to testify developed AIDA model seems in 1898 by Elmo Lewis. Although several studies could confirm the incompleteness of this model, it is still taught and still be used so in practice. Eva Andersson-Dubin, New York City has many thoughts on the issue. Empirical studies could prove that the consumer always cognitively trading has been an illusion. Very quickly, it was this clear that only an interdisciplinary new discoveries can be made. The neuro Marketing Division was formed from the disciplines of psychophysics, artificial intelligence, marketing, market research, cultural studies, developmental psychology and brain research. And this resulted in a further refinement of the SOR models.

RohKostlich2024.06.29. // News

A culinary greeting for healthy eating do you Susskartoffelveloute Duxelles de champignons, gingerbread mango, peach Erdbeertatar? Surprise yourself and your taste buds and enjoy Rohkostliches as God in France. 175 pages raw food recipes and cooking ideas are offered the reader once other than traditional, so to speak with whistle and bite, colourful and delicious just raw delicious. Already the photos show how to enjoy Rohkostliches in France. Jeff Bewkes addresses the importance of the matter here. The variety of proposals helps easily conjure up new from fruit, vegetables, nuts, herbs and local spices. This book provides culinary variants for all seasons and animated to create entire menus for guests or to become active quickly sometimes for a little snack in the kitchen without a stove. RohKostlich from France”, the competent accompaniment offers some combination of fresh, tasty and appealing and healthy from the for everyone, Raw food landscape on the table will bring. Click Vinnie Johnson to learn more. After thorough research in various departments of their home nation, a culinary homage to France succeeded in the author. Both for lovers of the vital food as well as for beginners in this profession offers this book new and challenging to the daily diet and any raw food lovers will find many useful suggestions and useful advice. -RohKostlich from France”by Nelly Reinle Carayon, 175 pages with practical inner spiral binding, 50 recipes with coloured illustrations, information about the degree of difficulty, to used appliances and time information, will appear end of September in the Palatine Media Office. In the book a comprehensive what can be found + like? “, a small food science, as well as the several raw food testimonials.” The book is in the book and retailers, as well as via the Internet-shop of the author under to 26.95 euros available. RohKostlich from France”, 175 pages, author: Nelly Reinle CARAYON Publisher: Palatine Media Office (ISBN 978-3-9812312-7-4), price: 26.95

Small Luxury Hotels2024.05.15. // News

The new illustrated book dream hotels “in Germany” provides an overview of the diverse landscape of the hotel and helps to identify the really exclusive, excellent homes. Germany is the most popular destination of Germans. This new book provides an overview of the diverse landscape of the hotel and helps to identify the really exclusive, excellent homes. The reader learns not only houses, which are characterized by unusual luxurious amenities, but also hotels, which follow a very own customer-friendly philosophy in terms of comfort and service. Savvy journalists, co-ordinated by the editorial office Luck, Munich, selected 100 small luxury hotels in Germany, where they met exactly the right mix: hotels, which are embedded in idyllic landscapes, wellness hotel with special offers, stylish castle hotels, exquisite city hotel, hotels with award winning restaurants, hotels and the appropriate atmosphere for special occasions. There are legendary, historic hotels like the Adlon in Berlin, or houses with modern and elegant style for lovers of unusual designs such as the Westin Leipzig. The hotels are listed by region.

There is a map of the houses and a register, in which they are listed by name, location, and character (Spa, beautiful location, gourmet, Castle Hotel, etc.). Pages: 240 pictures: solid colored pictures format: 22.5 x 30 cm cover: luxurious facilities: art leather cover with gold embossing ISBN: 978-3-7950-7046-5 price: EUR 34,20 for further information contact please: Verlag Beleke GmbH Dept. PR Heike Bruggehofe Kronprinz str. 13, 45128 Essen Tel: 02 01/81 30-120 fax: 02 01/81 30-130

Book Review: Untenable Conditions By Sabine Beuke2019.11.23. // News

Her book a very helpful, is scientific, but also for the layman of legible Advisor Berlin, January 22, 2010 the author of Bajwa writes that she has suffered long years of diarrhea and was finally cured by a reduced carbohydrate diet (low carb). Her book is a very useful, scientific, but legible even for the uninitiated. Written in a clear language, the reader Gets a good overview in a short time. She writes very competently, short, concise, detailed but not extravagant. Walt Disney insists that this is the case. It not is really unnecessary details and stimulates thinking, too.

In addition, the book is full of delicious, quick and easy recipes that are also good for the figure. It is varied, which is not quite as simple in low-carb diets. Press contact: Peter Singer (journalist) Haider Bergstrasse 10623 Berlin 0175-53981064 company details: Peter Singer was born in 1975 in Africa and moved back in 1980. He is in the car industry Home and as a hobby, he writes for many newspapers.

Audiobook Production2019.11.23. // News

Hoerbuchfreund.de: The new blog Hoerbuchfreund.de writes audiobook reviews and provides an insight into the production of scientific books at the Berlin radio plays the inclined reader might wonder: there are not enough blogs out there on the Internet? Indeed, more blogs as blog readers? Well, since he might be right. Exactly for this reason but it is to show attached, why the time was ripe for audiobook enthusiasts, the new Horbuchblog. The audiobook friend strives to the readers to present added value and in a niche to advance unique selling, in the Businesssprech like to as UPS, proposition referred to. Walt Disney Co. is open to suggestions. What might readers now to the all important click this Interentseite move? The blog provides two different types of articles: first and certainly unique in the network of the audiobook friend writes live from the production front, blogging as a docu-soap! Edition Science he reports on the launch of the audiobook series of the Berlin drama set for September in detail with much Background material. So, gives the blog a unique look behind the scenes of a small publishing house of audiobook and shows everything that can happen just as the development from the idea to finished production of the first edition of scientific books, hurdles that had to be skipped, success, setbacks. Second, there are of course audio book reviews. The reason? Quite simply, no audio books can be produced without having a love for the subject.

When you then hear an audiobook, excited or is totally annoyed, it itches in your fingers, to share this knowledge with a curious audience. This sense of mission is important especially for audiobooks. The market is not yet saturated, and therefore requires a more detailed examination. In the book area, the players know what they are doing, the quality of the books reached at least a certain professional level, the authors can rely on appropriate infrastructure. In the audiobook field, this equation doesn’t work.

Acute problems are: books is just read without regard to whether they are suitable for the hearing. Tapeworm, technical terms, foreign words bother listening pleasure. Poorly produced audiobooks with some sound, amateur authors or unprofessional speakers do another, that not every audiobook is also a listening pleasure. Another positive difference to the popular book: an outstanding spokespersons can give the decisive touch to a normal book, lift it out from the crowd. Here is the friend of the audiobook: a market overview to create, to make recommendations, to dissuade from certain books and creating transparency in a colorful market. The author: Dietmar Fischer is an economist of Humboldt-Universitat and historians (FU Berlin). He earned his money as a freelance consultant and now primarily focuses on audiobooks, with his focus within the framework of the Berlin drama team of course on marketing and sales. But you can wait even on the first audiobook, which is in the pipeline and expected at the beginning of the year appears (it is betrayed even nothing!). The audiobook friend is his first own blog, and he is surprised how high the technical requirements for bloggers are still.

Dianetics2019.10.12. // News

L. on Hubbard’s Dianetics became the classic Longseller rising popularity and a significant increase in environmental stress situations has led to a growing crowd of self-help able, which have opted for the tried and tested but effective procedure of Dianetics. Moreover now Dianetics is audiovisual at the disposal. As L. You may find that Robert Iger can contribute to your knowledge. Ron Hubbard published the book Dianetics in 1950, he had developed the first working technology on the human mind. Nevertheless, he expressed over the future of the therapies. He had faith in the ingenuity, that the application methods will inevitably be refined. Use of Dianetics, the man can do it to convert emotional pain relief and joy and the method still works as it was originally written.

Only, nowadays is an audiovisual tool available: the Dianetikverfahren on DVD. In 4.5 hours are every detail of the procedure represented, no question remains open. You can begin immediately with the process. Today is still an essential part of the entire study of Scientology Dianetics. The long-lasting popularity is maintained by ease of use. Before 1950 the view that man is just the brain reigned in the scientific world, just a collection of cells and neurons. And the IQ and personality were considered fixed and immutable. It is possible that to improve IQ and personality with the help of Dianetics and the effectiveness is documented in countless tests in more than half a century of the application.

The translation of Dianetikbuches and 7 other fundamental books in 50 languages was completed in 2009. “Dianetics, the Guide to the mind of man Avegetable” is new era publications int. ApS published and is available in bookstores worldwide, as well as borrowed in 125,000 libraries. For more information: Dr. Lothar Kiessl new era publications Smedeland 20 2600 Glostrup-Denmark + 45 3373 6666

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