Michael Richter2017.12.13. // News

Good though sales may be the result, but when it matters, namely in a recessionary phase, lacking at sufficiently close knowledge of / links to the important customers and industrious competitors have all possibilities. Particularly in the distribution there are many ways that can contribute to a customer loyalty, we have for example a website which draws one’s own possibilities not only striking, but offers to the customers problem solutions, a or several newsletters to targeted information of corresponding groups of customers, CRM systems at any time about the strengths, weaknesses, sales and preferences of individual customers to be informed, and much more. When marketing in all above areas properly so better than currently in many automotive companies, the suddenly ‘ terrified determine that was forgotten also ‘ tighter markets, smaller, ecologically sound and more fuel-efficient cars to focus on, recessive phase are far less can harm the company. Prerequisite is a thorough but, this comprehensive but yet not too detailed analysis of all areas and detailed planning of market potential and one’s own possibilities. More details are on the website, such as for example under the marketing loop ‘ to find. Michael Richter – international marketing and sales consultant – deals for more than 35 years with the strategic marketing planning and marketing of a wide range Capital goods and durable consumer goods on all 5 continents. The resulting knowledge and experience he offers its global customers and making them into marketing and sales successfully – in particular SMEs. He also offers practical support, coaching or business seminars. Address: hauptstrasse 27 88422 Seekirch/Germany Tel. 07582-933371, fax 07582-933372 marketing = = country experiences

Promotional Items2013.09.08. // News

Promotional items are those gifts that made to the public in general, to a selected audience or clients of a company with the purpose of positioning a brand in the market. The ultimate promotional items are those that are made with biodegradable or recycled material. There are companies committed to the care of natural resources than worried about improving the future of the planet and with great commitment in caring for the environment have launched real attractive and innovative concepts with products that do not affect nature. To create organic such as bags, notebooks, diaries, pens, among others these companies are dedicated to monitoring and promoting recycling, reuse and exploitation of solid products, in a way that will reduce environmental pollution generating an awareness of preservation of the environment not only in companies but also in consumers. As ecological gifts have been increasing in clients companies have adapted their gifts so that now it is very common to see USB sticks cardboard, watches and calculators that work with water instead of batteries, notebooks and pens made from recycled paper, eco-bolsas for which people already not be treat them plastic bags in supermarkets, picture frames and purses made from recycled cardboard, in the end, many attractive models and are also recycled. Other innovative ecological promotional items are those that work only with energy solar are very modern and eye-catching as chargers for cell phone, lanterns or clocks, are excellent alternatives to save energy and use solar which is natural and very effective indeed. There are other very flirty wings, made from ecological cardboard which have some seeds inside and when it finishes the ink can sow and obtain a beautiful plant. Ecological promotional items have become, even clothes. There are t-shirts, caps and shirts made of recycled cotton that can carry the brand of your company on the chest or back and all those who look to who the porta knows that your company is committed to eradicate the effects of global warming. These products will serve your company not only to give to your customers, you can also create environmental awareness in its employees, suppliers and friends who see it as a company dedicated to environmental care with what will improve your image and your business and the best thing is that they are very cheap as they are recycled

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