My China Star

A short time after Projectplace has been active on the Swedish market, we got a request from Norway, whether there could offer to the platform. And so it was that we had in 1999 popularity on the Scandinavian market. We remember: at this time the Internet hype started too slowly. Many investors flocked to the market, alone with the interest to invest in Internet companies and helping them to a rapid growth. At that time, the sky was the limit and nothing else. The acceptance of the Internet offers was very high at that time, especially in America and Scandinavia. Central Europe was there much more restrained.

That certainly lies in the cultural identity of the individual countries is today but by far not as pronounced as it was then. Now Web services are established Netherlands, France and Germany in the and be used of course. Only in southern European countries such as Italy or Spain, you think also today still conservative. All in all can but say that the numerous websites, so also Projectplace, have established themselves in Central Europe and in recognition no longer stand back behind classic software solutions. These days you get the keyword global economic crisis’ not around.

How do you see the future in the SaS market more pink or Raven Black Cabbage? Pelle Hjortblad: I’m coming from my basic assessment an optimist. And my positive attitude is at least as regards the SaS market – shared by leading market research institutes such as E.g. Gartner. I read recently in a study that one assumes, that the SaS market 2009 at the level of 2008 will remain or even minimal grow. The reasons for which forecasts are obvious: SaS applications are cheap, easy, flexible and absolutely efficient. all properties that are even more important than usual in times of crisis. SaS companies will be the winners in this economic crisis, because they enormously reduce the investment risk and investment.