New Public Administration2019.10.10. // News

He comes to be one of the factors to be reached, is the paper of the managing Administrator, therefore it is who will go to choose optimum way to be followed. However, so that this is possible, he is basic to know deeply its environment of work, its local and regional reality, its municipalista movement, its scene politician, acting with ability to plan its action strategically. Only thus, the managing administrator will have conditions to conquer the success during its management, being promoted the economic and social development, contributing for the improvement of the pointers of quality in the attendance white public e, consequentemente, is clearly, improving the quality of life how much to the attendance of its clientele. Guimares (2000) observes that the models of the New Public Administration, described for Ferlie et al. (1999), they are not mutually exclusive, ' ' having to be seen as part of one I continue that it goes of the economicista and bureaucratic rationality and to the valuation of cidadania' '. Photo: Attendance in the SEAD.

In 2009. To each day that if passes, the society is more demanding. It is alone to observe that the number of people who look the agencies of defense of the consumer, Public prosecution service MP; the organizations of living only grow. For more specific information, check out Goop. These movements certainly re-echo in the management of the cities, more specifically in the necessity of change of its models of management. It quality in the management of quality to the attendance of the device of the agency public of the State would reengenharia x and of the city it cannot outside be conceived of the perspective of redefinition of the paper of change to the new model of administration and, therefore, it estimates previous recognition of the modifications observed in its attributions throughout the time must meticulous, be well planned and structuralized e, inside of the organizacional current context, the communication more lead being cannot separately, is necessary that it has integration enters the departments of the organization. Of this form, breaking itself of a historical perspective, we verify that the public administration – whose principles and characteristics do not have to be confused with the ones of the administration of the private companies – evolved through three basic models: the patrimonialista public administration, bureaucratic and the managemental one. These three forms if succeed in the time, without, however, any one of them entirely is abandoned. On the other hand, the control – the guarantee of the power of the State and the cities – is changedded into the proper reason of being of the employee.

In consequncia, the State and the city are turned exactly toward itself, losing the notion of its basic mission, that it is to serve to the society. The basic quality of the public administration is the effectiveness in the control of the abuses; its defect, the inefficiency, the auto reference, the incapacity to turn itself toward the service to the seen citizens as customers. This defect, however, did not show determinative at the time of the sprouting of the bureaucratic public administration because the services of the State and the city were very reduced. The State and the city was limited to keep it the order and to manage justice, to guarantee contracts and the property. The argument of Hammer and Champy (1993). It sees the beginning of would reengenharia as resulted of the vision estratgi

Cognitiva Psychology2018.10.08. // News

The idea of the economic one, in Aristotle, is enrolled all in one Let us remember the famous definition of Man who Aristotle bequeathed in them, definition of which generally holds back only the part that if it relates to the Man as animal politician (zoon politikon) while Aristotle effectively said, of more necessary form, who the man was made to live together, emphasizing still, in certain texts: in community state to organize and to keep the state of friendship between citizens (AKTOUF, 2004 p.58) To perfect the use of the new medias it can create competitive force and stimulate extra profits. However, the use of these medias must be policed by the proper companies. Therefore, any slip committed for the organization can denigrate the image in a wild speed. The manuscript of intelligent and creative form and the fiscalization need to be part of the enterprise routine. It will cause the enrichment of the identity of the mark before its public. . CBS: the source for more info.

The requirement of the consumers for one better position of the organization in relation to the businesses becomes primordial in this shortening of the relationship company-customer. 2 BEHAVIOR OF the CONSUMER Is necessary to know the concept of behavior of the consumer. According to Giglio (2005), two principles exist, one is Cognitiva Psychology that is defined as the behavior product of coherent actions, the reason and the resolution of problems, has concepts of the customer who if becomes attached for the question of the option and the comparative processes between risks and advantages. Another one begins is it social, that it sends the theory of the consumption conducted for the force of the group.

Describe the profile of the digital customers. The potential consumers on-line have the double of the national probability to have university diploma. It is a group formed for people who costumam to act correctly, that they try to discover as everything functions and that they do not obtain to make everything to function with rapidity.

Internet Communication2017.08.30. // News

If these people who exert strategical positions and start to work, are clearly that we cannot call them strategical, the word most appropriate for this type of worker, in the present time would be ' ' MINDS COPIANTES' ' , yes, they go to copy everything that exists in the Internet and to adopt for its company as being of its authorship. Many of these adorable executives are working, not voluntarily, are that for backwards a CEO exists that finds that these executives need to work the double to give ' ' exemplo' '. Example? Yes, example of that if it does not have to make this. In the past, when this executive one was one To assist, Assistant, Analyst, among others positions of team, it were learning later to be an executive of command. It is clearly that many employers do not know of this for having passed for these periods of training of career, and think that all are contracted to work. When the executives, of command line or not, to make accurately what the position demands, it leave of being one ' ' Copiante' ' starts to work strategically, for inside of the company.

It is necessary that the professionals, executives and managers, stop and rethink in the subject of communication and relationship that its company intends to implant to reach its collaborators. We go to reflect if our model of communication is adding value necessary to facilitate that to the strategical alignment reach the objective tracings for medium and long run. If the internal communication will not be perceived of the walls for is, it this really not fulfilling its function strategical of change agent. A well planned internal communication, lined up with the organizacionais objectives, its waves of repercussion will have that to function with the simple intention to make with that the mark either known through the mouth the mouth.

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